I have to say I find doing product reviews challenging. Some products are genuinely of fabulous quality gaining high scores on fit, feel and looks but how do you get that across in a blog? Once you’ve got the product in your hands you have a good look at it, try it on, admire it and even use it but then you think – how am I going to make this interesting for other folks? It’s just a jacket.
But this wasn’t just a Jacket – this was poetry.
The Ashmei experience starts with the packaging. A seductive white mesh bag yields the new jacket like a newly-fledged swan. It rises; the breast a snowdrift of white, with blood red highlights and its back a frost of grey merino.
Once on, it’s so light you barely know you’re wearing it. The design was conceived by a runner; seams that flex in the right places, pockets for your ipod on shoulder and back, clips to keep wires safe from snagging, thumb holes at sleeve-ends to loop over in extreme cold, waterproof zips and two easy access underarm vents.
Merino wool is special; it’s light and warm yet breathable – the runner’s nirvana. And being a natural fibre it wont smell when it’s soaked in sweat either.
The Ashmei running gear is a winner and the brand is achingly desirable. It’s Bugatti running. It’s Louis Vuitton running. It’s Ashmei Running. It’s mine.