This is a really interesting topic actually, so good it’s goaded me into writing another blog – after far too long.
Does enhanced tech make for better or more users?
I’m thinking mainly about videographers, editors and the photographic community but actually it relates to most areas of skill, service and business.
Frinstance: I’m in the market for a new car. I call a car retailer and he sends me a video of a new car he has on the forecourt right now, shot on a smartphone. He’s not a good presenter and he’s certainly not a videographer but I get the film just the same. It’s the sort of stuff I’d expect from a 6 year old who thinks (s)he’ll get squillions from a youtube channel he has yet to create. It’s rubbish, but I do like the car, and I like it more for having seen it. But does that make it a good video? No, it makes it a useful one.
Some time later, I’m browsing a post from a colour-grading software company on Facebook and I got a post from a snapper who says “everyone’s a photographer these days – they use lots of tech but if you’re rubbish you’re always rubbish”
We humans (photographers and others) and our skills do steadily improve over time but as new tech becomes available the market gets wider, more competitive.
When Michelangelo put down his pencil and picked up a brush, he adopted a tech that took him from a jotter who liked to draw over-muscled Romans and fancy flying machines to the originator of the Sistine Chapel.
Rubbish photographers and videographers will always remain just that. Really good photographers and videographers and one or two really good techies however are getting smarter at making standout films and images but you bet they all use the software – perhaps they have just become good technicians? Maybe so, but they are still good at spotting, capturing and processing great stuff.
I measure the quality of this stuff by the output. I hope the work I do is useful but I also hope it’s good. With film and photography, when I judge something I think looks great, I don’t usually ask what college they went to or what software they used, I look at the quality. When I’m done, I ask myself if I could do as well as that.
Usually the answer is no, but I’ll keep on trying.